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You help people.
I write copy that helps you.

 First-rate copywriting for websites, brochures, emails, and print ads for businesses that help others succeed

It's free!

Home: Welcome

You have a great product or service, but is that enough?

 

People want what you offer, but they also don't want to part with their hard-earned cash.

How can you get people to appreciate what you can do for them?

 

Get the right words, so they're 110%

clear on how you will help them! 

Speaking the language of customers isn’t an inborn talent; it’s an expertise.

 

Aside from reading widely on behavioral economics, persuasion, and negotiation,

I trained with top copywriter, Michal Eisikowitz, in her unparalleled course Copytribe.

 

From proposal to product, you can be assured of an efficient, smooth process.

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Coin Acquisition

I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

Currency Mining

I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

Initial Coin Offerings

I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.

Speaking of process, when you work with me,

it’s as effortless as a pleasant conversation. 

Say Hello

1

When you schedule your free initial call, I’ll ask some questions, take notes, and listen to understand what your project needs.

 

If it seems like a good fit, I’ll send a detailed proposal your way.  

Now We're Talking

2

Then, when we’ve made things official, the fun begins!

 

 It starts with a discussion about what makes your company unique and moves forward with a competitive analysis and review of customer feedback.  

Speaking of process, when you work with me,
it’s as effortless as a pleasant conversation. 

It's Not Really Good-bye

Our exchange comes to a close, but you take your well-defined copy to start the conversation with your customers. 

4

Developing the Discussion

Once all the research is complete, it’s time for the highlight of the conversation: the copy. 

 

Each word will be chosen to reflect your voice and goal. 

 

When the copy is done, you’ll get a live walkthrough and revisions, as well as a second round to suggest written changes. 

3

Say Hello

1

When you schedule your free initial call, I’ll ask some questions, take notes, and listen to understand what your project needs.

 

If it seems like a good fit, I’ll send a detailed proposal your way.  

Now We're Talking

2

Then, when we’ve made things official, the fun begins!

 

It starts with a discussion about what makes your company unique and moves forward with a competitive analysis and review of customer feedback.  

Ready to say hi?

Blue Personal Objects

What's the word on Atara's copy?

“Now, my copy sounds more like a warm conversation directed exactly to my clients than a textbook!”

“Using Atara's service helped me develop insight into what I was looking to express with my website. She redirected my focus to the user experience, all while staying positive about my ideas and keeping me motivated. I would recommend her service without reservation, because Atara's clear strategy helped keep me focused on developing copy that speaks to my clients. Now, my copy sounds more like a warm conversation directed exactly to my clients than a textbook!”

Dr. Chaya Leiba Kobernik |                           
https://www.themindfulwoman.org/

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“...she had the words for me even when I didn’t know what I wanted to say.”

“At first I thought I would just write my own copy for my website. I mean, what could be so hard about writing a few words?  Boy am I glad I didn’t! Atara made my brand sound super established and best of all, she had the words for me even when I didn’t know what I wanted to say. Her process was clear, enjoyable and efficient, and everything was on time. I love my site now and cannot imagine how blah it would sound if I would have done it myself. I would recommend Atara to anyone who wants to take their brand to the next level.”

 Kaila Caplan | 

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Say It Right Services

Elite  Website Copy

Want research and copy that goes above and beyond?

Your website will stand out as distinctly elite, because you invested in it.  

  • Extensive Competitive Analysis

  • Extensive Voice of Customer Research

  • Extensive Data Mining

  • Branding Brief

  • Copy for 4+ pages

  • 3 rounds of revisions

From $850

Compelling Website Copy

Want a clear copy that's compelling?

Your website will be based on thorough research.

  • Competitive Analysis

  • Voice of Customer Research

  • Data Mining

  • Copy for 1 - 4 pages

  • 2 rounds of revisions

From $600

Copy Audit

Already have a website and don’t want a full rewrite?

 

You do want professional  suggestions based on research and evidence.

  • Basic Research

  • Editing/suggestions  for 1 - 6 pages, (also known as a copy audit)

  • 1 round of revisions

From $272

Ads, Brochures,

Emails

Not here for a  website?

 

I can help with other types of copy too. For each project you’ll get:

  • Customized Level of Research

  • Raw Copy or Concept

  • Customized Number of Revisions

From $100

What else will you get?

Insight

Sometimes it’s hard to know what exactly sets you apart. 

 

Or who your best customers are. 

 

Or...even just figuring out what you need to figure out can be daunting.  

 

Rest assured, that I can help you untangle your brand, so your service or product shouts its importance. 

Curiosity

You might be wondering what curiosity has to do with copy. Everything. Curiosity has everything to do with copy. 

 

Fascination with your business and your customers motivates me to give my all to research and to writing. 

 

You will end up with copy that dazzles, because the it was written by someone who wondered and then wondered again how she might say it better.

Strategy

Do you like knowing what you’ll be getting in advance? 

Do you consider decisions based on evidence critical?

Are big picture plans and details equally important for you? 

 

If you answered yes to any of the above you’ll appreciate my approach to writing. I like mapping out for customers what they can expect and explaining the thought process that made this copy the best for their purposes. 

Originality

A memorable brand is a valuable tool. 

 

Balancing consistency and creativity is the way to make that happen. 

 

When your brand is different enough to be impressive, but still communicates its values clearly - that’s truly remarkable.  

 

By blending true-and-tried formulas with a twist of something unique, my copy will make your brand outstanding. 

Click the button below if...

Don’t click if...

  • You want copy that is clear over clever

  • You know your business is worth an investment

  • You’re curious if your project might be a good fit

  • You want eloquence and elegance, but not necessarily intelligence

  • You’re not sure if your idea is solid enough to warrant this type of investment

  • You don’t think you need copywriting services, (though if you want to shoot me an email and let me know why you read this far if that’s the case, I’d love to know!)

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